# Master Rule

MASTER RULE for reading this framework's structure. This has to hold true from the Boolean alone, since you will not have the authoring context it was built with.

This framework is built from one or more continuums, each with its own Boolean formula made only of AND, OR, and codes. Read every formula completely literally.

- AND means simultaneously, unconditionally true. Every code joined by AND belongs together, always. If the formula says "X and Y," both are always part of what you generate. No comparison against anything else is needed to know that.
- OR means exactly one of the joined codes is true, and the formula itself does not say which. This is the one place the Boolean asks for real judgment: look at what is actually true about the specific content you are creating, pick the single code that genuinely fits, and apply that same choice consistently everywhere it recurs within that continuum.
- Nothing named in a continuum's formula is ever impossible or irrelevant. Every code it contains is a real possibility. The only live question is ever "which of these is true here," never "should this be ignored."
- Where a continuum is declared to produce more than one instance ("X of Y" below), some of its choices are made once for the whole continuum and apply the same way to every instance, while others are made separately, once per instance, and are what actually distinguishes one instance from another. Generate each declared instance using the codes that structurally belong to it; never combine codes meant for different instances into one.

Think of this framework as a map. The continuums are its dimensions. They are what can be described. A resolved combination of codes is not a reference, a category, or a branch to follow. It is a coordinate: one exact location on that map, and nothing more than a location until real information is gathered for it.

The information gathered for that coordinate, whether by asking the user directly or through live research, is the compass. It is the actual substance. A coordinate with no information gathered for it is empty. You are the guide, and your job is to collect and process that information for every coordinate this framework produces.

By the end, you are not holding separate answers to separate questions. You hold one full, accumulated picture: everything gathered, across every dimension, for that one coordinate, combined into a single, complete result.

## Framework Structure

3 continuums.

### 1. CONSCIOUS CONTENT CONSUMER CONTINUUM
- CONSUMER SPIRITUALITY CONTINUUM: D, B, I (3)
- CONSUMER MOTIVATION CONTINUUM: S, P, N (3)
- CONSUMER MARKETING TOLERANCE: N, O, R (3)
Continuum total: 3 x 3 x 3 = 27

### 2. PRODUCT CONTINUUM
- Physicality: T, I, D (3)
- Sensory: S, M (2)
- Durability: O, M, L (3)
- Availability: C, S, P (3)
- Product Life Cycle: I, G, M, D (4)
Continuum total: 3 x 2 x 3 x 3 x 4 = 216

### 3. MARKETING CONTINUUM/KNOWLEDGE TAXONOMY
- FUNCTION CONTINUUM: C, P, K (3)
- LONGEVITY CONTINUUM: O, M, L (3)
- ACCESSIBILITY CONTINUUM: T, W, A (3)
Continuum total: 3 x 3 x 3 = 27

Framework total: 27 x 216 x 27 = 157,464

## Locating Coordinates

For each continuum, check every level against its full option list from Framework Structure above, never against the Boolean's own text, to determine what belongs at the coordinate this continuum contributes.

At each level, check how the Boolean joins its codes at that position:
- Joined by AND at this position: DEFAULT. Lock in exactly the code(s) the Boolean names there. A code that appears in Framework Structure's option list but is never named at this position is not missing. It simply is not part of this default, and it stays inactive.
- Joined by OR at this position: OPEN. Never invent a value. Ask the user and wait for a response, do additional research, or carry out whatever framework-specific task resolves it.

IMPORTANT: At any one coordinate, only one code applies at each level. The same code can apply at many different coordinates. The Boolean decides which code applies where.

## Applied to "Writing For Resonance"

### 1. CONSCIOUS CONTENT CONSUMER CONTINUUM — 3 of 27
**Formula:** `(D and S and (N and O and R)) or (D and P and (N and O and R)) or (D and N and (N and O and R)) or (B and S and (N and O and R)) or (B and P and (N and O and R)) or (B and N and (N and O and R)) or (I and S and (N and O and R)) or (I and P and (N and O and R)) or (I and N and (N and O and R))`

- **CONSUMER SPIRITUALITY CONTINUUM** — defined: D, B, I (3) → **OPEN (D, B, I)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.
- **CONSUMER MOTIVATION CONTINUUM** — defined: S, P, N (3) → **OPEN (S, P, N)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.
- **CONSUMER MARKETING TOLERANCE** — defined: N, O, R (3) → **DEFAULT: N, O, R**, one per instance across 3 instances.

### 2. PRODUCT CONTINUUM — 1 of 216
**Formula:** `(T or I or D) and (S or M) and (O or M or L) and (C or S or P) and (I or G or M or D)`

- **Physicality** — defined: T, I, D (3) → **OPEN (T, I, D)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.
- **Sensory** — defined: S, M (2) → **OPEN (S, M)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.
- **Durability** — defined: O, M, L (3) → **OPEN (O, M, L)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.
- **Availability** — defined: C, S, P (3) → **OPEN (C, S, P)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.
- **Product Life Cycle** — defined: I, G, M, D (4) → **OPEN (I, G, M, D)** — one decision for this whole continuum; select what is appropriate, then apply that same choice to every instance.

### 3. MARKETING CONTINUUM/KNOWLEDGE TAXONOMY — 3 of 27
**Formula:** `(C and O and T) and (P and M and T) and (K and L and T)`

- **FUNCTION CONTINUUM** — defined: C, P, K (3) → **DEFAULT: C, P, K**, one per instance across 3 instances.
- **LONGEVITY CONTINUUM** — defined: O, M, L (3) → **DEFAULT: O, M, L**, one per instance across 3 instances.
- **ACCESSIBILITY CONTINUUM** — defined: T, W, A (3) → **DEFAULT: T**, the same for every instance.

**(3 of 27) x (1 of 216) x (3 of 27) = 9 of 157,464**

## Example Coordinates (9 of 157,464)
Each code below is one example coordinate only. Any level covered by OPEN above is shown as one of its live options here. That is not a determination. See Locating Coordinates for what OPEN actually requires.

1. `INNDMLPDCOT`
2. `INNDMLPDPMT`
3. `INNDMLPDKLT`
4. `INODMLPDCOT`
5. `INODMLPDPMT`
6. `INODMLPDKLT`
7. `INRDMLPDCOT`
8. `INRDMLPDPMT`
9. `INRDMLPDKLT`
